Marketing Executive

Job Description

We are seeking a results-driven 3 – 5 years Experience Marketing Executive to lead and execute both online and offline marketing initiatives to support the brand presence and sales growth of our manufacturing business. This role requires a strong understanding of B2B marketing, industry-specific communication, and hands-on experience in digital campaigns, trade events, and print media. The ideal candidate will have a mix of creative and analytical skills to effectively reach target markets in industrial and commercial sectors.

Key Responsibilities

1. Develop and execute marketing strategies to promote our range of products

2. Conduct market research to identify customer needs, market trends, and competitor activities

3. Create online and offline marketing campaigns and materials to generate leads and drive sales

4. Collaborate with the sales team to develop sales strategies and support their efforts

5. Manage the marketing budget and allocate resources effectively

6. Build and maintain relationships with industry influencers, media outlets, and other partners

7. Analyze marketing data (campaign results, ROI, etc.) to measure performance and optimize strategies

8. Stay up-to-date with industry trends and developments to identify new opportunities

Requirements

1. Bachelor’s degree in Marketing, Business Administration, or a related field. MBA is a plus.

2. 3 – 5 years of experience in marketing, preferably in the manufacturing or industrial sector

3. Knowledge of B2B buying behavior and industrial product positioning

4. Hands-on experience with marketing tools and platforms

5. Strong written and verbal communication skills

6. Ability to manage multiple projects under tight deadlines

7. Willingness to travel for trade shows and dealer meets

Benefits

1. Competitive Salary based on experience and Qualifications

2. Opportunities for career growth and promotion

3. Performance-based incentives and annual bonus

4. Health and Accident Insurance coverage

5. Uniforms & Food Provided

6. ESI, PF and Other benefits

Job Types: Full-time, Permanent

Pay: ₹20,000.00 – ₹23,000.00 per month

Schedule

  • Day shift

Willingness to travel

  • 80% (Preferred)

Work Location: Perundurai, Erode